Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis

Nebojsa Davcik () and Romain Sohier ()
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Nebojsa Davcik: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Romain Sohier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2024-06-25
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Published in The 25th World Marketing Congress, Academy of Marketing Science, Jun 2024, Bel ombre, Mauritius

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