It is very traditional, you must try it! The role of traditional breakfast in family-run hotels

G. Vecchietti, S. Dyussembayeva, G. Viglia (), M. Nassar and O. Untilov ()
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O. Untilov: Audencia Business School

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Abstract: This work examines how the type of breakfast offered by a family-run hotel affects guests' decisions to stay. Grounded in the construal level theory, we hypothesize that offering a traditional, local breakfast, compared to a continental one, increases the likelihood of guests staying, especially among leisure travelers in a family run hotel. A field experiment (n = 146) and an online study (n = 300) test this hypothesis by exposing guests to different breakfast conditions. The findings confirm that traditional, local breakfast increases the number of guests who stay for breakfast, with a stronger effect for tourist travelers. Perceived authenticity mediates this relationship. The paper contributes to understanding consumer decision-making in hospitality and offers practical implications for revenue management, suggesting that providing traditional, local breakfast can increase hotel profits.

Keywords: Family-run hotels; Construal level theory; Authenticity; Traditional; Breakfast (search for similar items in EconPapers)
Date: 2025-01
New Economics Papers: this item is included in nep-exp and nep-tur
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Published in International Journal of Hospitality Management, 2025, 127 (104120), ⟨10.1016/j.ijhm.2025.104120⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04922450

DOI: 10.1016/j.ijhm.2025.104120

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