The Nutri-score in Brand Communications: What Practices for What Potential Effects?

Le Nutri-score dans les communications des marques: quelles pratiques pour quels effets potentiels ?

Boubacar Sadou (), Mathieu Kacha () and Jean-Luc Herrmann ()
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Boubacar Sadou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This paper proposal, part of a doctoral research project conducted by the lead author, aims to examine the potential effects associated with the presence of the Nutri-score in brand communications. After clarifying the concept of the Nutri-Score, a synthesis of key findings regarding the impact of the Nutri-score on product packaging is supplemented by an analysis of the effects of nutritional information or claims in brand communications. A content analysis complements this synthesis, helping to identify research avenues and potential contributions arising from the study.

Keywords: packaging; content analysis; nutritional label; logo; marketing communication; Nutri-score; Nutriscore; communication marketing; label nutritionnel; analyse de contenu (search for similar items in EconPapers)
Date: 2024-03-28
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Published in 10ème Journée de Recherche en Marketing du Grand Est, Association Française du Marketing (AFM); EM Strasbourg Business School, Mar 2024, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05517890

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