The “Healthy” Promise Versus the Taste Experience: A Sensory Study

La promesse « healthy » face à l’expérience gustative: une étude sensorielle

Raouf Zafri ()
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Raouf Zafri: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2026-05-19
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Published in 42e Congrès international de l’Association Française du Marketing, May 2026, Angers, France

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