WHEN FRONT-OF-PACK ECO-SCORE LABELING STEERS CONSUMERS TOWARDS GREENER FOOD CHOICE: THE BRANDING EFFECT

Quand l'étiquetage « eco-score » sur le devant des emballages oriente les consommateurs vers des choix alimentaires plus écologiques: l'effet de la marque

Lydiane Nabec (), Eva Delacroix () and Stephan Marette ()
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Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay, UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Stephan Marette: UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: This article aims to understand the conditions under which FOP Eco-Score labeling of food products could help consumers to choose greener food products, according to the favourability of the score, its consistency with the nutritional score, and the brand of the product.

Keywords: Labeling; Consumer; willingness-To-Pay; Eco-Label (search for similar items in EconPapers)
Date: 2026-02-12
New Economics Papers: this item is included in nep-dcm
Note: View the original document on HAL open archive server: https://hal.science/hal-05650081v1
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Published in AMA Winter Conference, Feb 2026, Madrid, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05650081

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