Internationalisation des distributeurs dans les pays en transition d'Europe de l'Est: quelles perspectives pour le choix de la franchise comme mode d'entrée ?

Karine Picot-Coupey and Gérard Cliquet
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: distributeurs; internationalisation; pays d'Europe de l'Est; franchise; mode d'entrée (search for similar items in EconPapers)
Date: 2004
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Published in Revue Française du Marketing, 2004, 198, pp.19-35

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00069771

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