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Customer-Integrated Business Models: A Theoretical Framework

Loïc Plé, J. Angot and X. Lecocq ()
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J. Angot: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
X. Lecocq: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Keywords: Business models; Customer participation; Customer-Integrated Business models; customer's organizational socialization (search for similar items in EconPapers)
Date: 2009-06-03
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Published in 18ème conférence nationale AIMS (Association Internationale de Management Stratégique), Jun 2009, Grenoble, France

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Working Paper: Customer-Integrated Business Models: A Theoretical Framework (2010)
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