Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market

Nathalie Demoulin and P. Zidda

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Keywords: Grocery retailing; loyalty card adoption; split-hazard model; store commitment (search for similar items in EconPapers)
Date: 2009
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Published in Journal of Retailing, 2009, 85 (3), pp.391-405. ⟨10.1016/j.retai.2009.05.007⟩

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Journal Article: Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market (2009)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00487326

DOI: 10.1016/j.retai.2009.05.007

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