A sense of things to come: Future research directions in sensory marketing

Ryan S. Elder, Nilufer Z. Aydinoglu, V. Barger, C. Caldara (), Haehun Chun, Chan Jean Lee and Antonio Stamatogiannakis
Additional contact information
Ryan S. Elder: Ross School of Business - University of Michigan [Ann Arbor] - University of Michigan System
Nilufer Z. Aydinoglu: Koç University
C. Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Haehun Chun: USC Marshall School of Business - USC - University of Southern California
Chan Jean Lee: Haas School of Business - University of Colorado [Boulder]
Antonio Stamatogiannakis: INSEAD - Institut Européen d'administration des Affaires

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Keywords: Sensory; marketing; :; research; on; the; sensuality; of; products (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

Published in IN Cornell University, SHA School", site : http://scholarship.sha.cornell.edu/articles/336, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00530615

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