Rethinking business models for innovation

Valérie Chanal (), Sigmund Akselsen, Sylvie Blanco (), Marie-Laurence Caron-Fasan (), Bernard Cartoux, Berangere Deschamps, Markus Eurich, Jean-Marc Francony (), Yukiko Fujimoto, Gilles Garel, Caroline Gauthier (), Corine Genet, Jean-Luc Giannelloni (), Meyer Haggège, Jean-Paul Laurencin, Olivier Lavoisy, Daniel Llerena, Vincent Mangematin (), Romain Parent, Nathalie Quinette, Gilles Roehrich, Tristan Rousselle, Valérie Roux-Jallet, Valérie Sabatier (), Dominique Socquet, Frédéric Touvard and Pal Ytterstad
Additional contact information
Valérie Chanal: PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique
Sigmund Akselsen: Chercheur indépendant
Sylvie Blanco: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Marie-Laurence Caron-Fasan: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Bernard Cartoux: Chercheur indépendant
Markus Eurich: D-MTEC - Department of Management, Technology, and Economics [ETH Zürich] - ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich]
Jean-Marc Francony: PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique
Yukiko Fujimoto: Chercheur indépendant
Gilles Garel: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Caroline Gauthier: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Corine Genet: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Jean-Luc Giannelloni: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Meyer Haggège: PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique
Jean-Paul Laurencin: Chercheur indépendant
Olivier Lavoisy: PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique
Daniel Llerena: GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique
Vincent Mangematin: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Romain Parent: Chercheur indépendant
Nathalie Quinette: Chercheur indépendant
Gilles Roehrich: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Tristan Rousselle: Chercheur indépendant
Valérie Roux-Jallet: Chercheur indépendant
Valérie Sabatier: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Dominique Socquet: Chercheur indépendant
Frédéric Touvard: Chercheur indépendant
Pal Ytterstad: Chercheur indépendant

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Abstract: One of the major challenges confronted by those in charge of technological innovation involves anticipating the value creation model sufficiently early on,in a highly uncertain context both as far as the technology itself is concerned and the potential market. Today, in many industrial sectors, the innovation boundaries have moved towards projects that are more and more exploratory and fuzzy. The simple optimisation of linear processes of the "stage-gate" type is no longer sufficient to build sustainable competitive advantages. The notion of Business Models, when applied to innovation, enables us to describe how a company creates value through innovation, generally within a business ecosystem, and how the value will be distributed between the actors involved. The authors of this book believe that the notions of Business Modelling and value creation are key to all the dimensions of successful innovation, whether technology, marketing, organisational or economically based. Rethinking Business Models for Innovation: this title describes the relationship between thinking, modelling, and also field-testing. The book is based on a series of nine recent cases of innovation involving company managers, often assisted by researchers (the co-authors of each chapter), and how they built and formalised their Business Models and then tested their strategies. After having discovered the variety of the cases, the reader will understand that every innovation situation generates specific questions about Business Models. However, we feel that we can identify three key issues that arise, more or less, in each of these projects. The chapters in this book build on these issues: the identification of sources of value and revenue models (the notion of value creation), the position of the company in the value-network or ecosystem (the sharing of value) and finally the evolution of Business MoDdels over time (the sustainability and the competitiveness of the company). The last chapter goes over all the contributions, exploring the notion of value in the Business Model approach.

Keywords: valeur; création de valeur; gestion; value; business model; entrepreneurial project; innovation (search for similar items in EconPapers)
Date: 2011-02-15
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00566298v2
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Published in Rethinking Business Models for innovation, pp.154, 2011

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