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Improved marketing decision making in a customer churn prediction context using generalized additive models

K. Coussement, D.F. Benoît and Dirk Van den Poel ()
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K. Coussement: UMR CNRS 8179 - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Keywords: Customer; Relationship; Management; (CRM); Churn; modeling; Marketing; decision; making; Generalized; Additive; Models; (GAM) (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00581701
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Published in Expert Systems with Applications, Elsevier, 2010, 37 (3), pp.2132-2143. ⟨10.1016/j.eswa.2009.07.02⟩

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Working Paper: Improved Marketing Decision Making in a Customer Churn Prediction Context Using Generalized Additive Models (2009) Downloads
Working Paper: Improved Marketing Decision Making in a Customer Churn Prediction Context Using Generalized Additive Models (2009) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00581701

DOI: 10.1016/j.eswa.2009.07.02

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