To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates

Michael Arnold (), Eric Darmon and Thierry Pénard
Additional contact information
Eric Darmon: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Keywords: sponsor; firm dependent click-through rates; sponsored search auctions (search for similar items in EconPapers)
Date: 2011-04-08
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in 9th annual international industrial organization conference, Apr 2011, Boston, United States

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00603235

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().