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To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates

Michael Arnold (), Eric Darmon and Thierry Pénard ()
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Eric Darmon: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: firm dependent click-through rates; sponsor; sponsored search auctions (search for similar items in EconPapers)
Date: 2011-04-08
Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00603235
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Published in 9th annual international industrial organization conference, Apr 2011, Boston, United States

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Working Paper: To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates (2011)
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