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To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates

Eric Darmon, Thierry Pénard () and Michael Arnold ()
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Eric Darmon: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: sponsor; firm dependent click-through rates; sponsored search auctions (search for similar items in EconPapers)
Date: 2011-09-01
Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00632107
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Published in 38th annual conference of the European Association for Research in Industrial Economics (EARIE), Sep 2011, Stockholm, Sweden

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