Economics at your fingertips  

To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates

Eric Darmon, Thierry Pénard () and Michael Arnold ()
Additional contact information
Eric Darmon: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Keywords: sponsor; firm dependent click-through rates; sponsored search auctions (search for similar items in EconPapers)
Date: 2011-09-01
Note: View the original document on HAL open archive server:
References: Add references at CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Published in 38th annual conference of the European Association for Research in Industrial Economics (EARIE), Sep 2011, Stockholm, Sweden

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().

Page updated 2021-06-01
Handle: RePEc:hal:journl:halshs-00632107