Le magasin est mort, vive le magasin ! Une approche exploratoire des magasins tiers lieux

Karine Picot-Coupey

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Keywords: third-place; point of sale; case study; tiers-lieu; magasin; atmosphère; co-création; étude de cas (search for similar items in EconPapers)
Date: 2012-05-09
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Published in 28ème congrès de l'Association Française de Marketing, May 2012, Brest, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00712082

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