Réponses électrodermales à une annonce publicitaire: comment mesurer l'activation émotionnelle du consommateur ?

Mathieu Lajante () and Olivier Droulers ()
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Olivier Droulers: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: skin conductance; emotional arousal; processing method; integral of skin conductance responses; conductance cutanée; activation émotionnelle; traitement du signal; intégrale des réponses de conductance cutanée (search for similar items in EconPapers)
Date: 2012-11-22
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Published in 11èmes journées normandes de recherche sur la consommation, Nov 2012, Deauville, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00763086

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