Measuring arousal in consumer research: a new EDA signal processing method

Mathieu Lajante () and Olivier Droulers ()
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Olivier Droulers: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: measuring arousal; consumer research; new EDA; sgnal processing method (search for similar items in EconPapers)
Date: 2012-10-04
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Published in 2012 Association for consumer research north american conference, Oct 2012, Vancouver, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00763100

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