Retailer brand equity: an approach based on store image

Julien Troiville

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Keywords: brand equity; retailer; outlet; brand; value; capital-marque; distributeur; magasin; marque; valeur (search for similar items in EconPapers)
Date: 2012-11-28
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Published in 15ème colloque Etienne Thil sur la distribution, Nov 2012, Lille, France

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Working Paper: Retailer brand equity: an approach based on store image (2012)
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