Details about Julien Troiville

Access statistics for papers by Julien Troiville.

Last updated 2024-11-08. Update your information in the RePEc Author Service.

Short-id: ptr256

Working Papers

2024

1. Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication
   Post-Print, HAL View citations (1)
   See also Journal Article Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication, Journal of Business Research, Elsevier (2024) View citations (1) (2024)

2022

2. Modèles d'équations structurelles Partial Least Squares (PLS-SEM)
   Post-Print, HAL View citations (5)

2021

3. Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption
   Post-Print, HAL View citations (3)
   Also in LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library (2021) View citations (2)
   See also Journal Article Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption, Journal of Business Research, Elsevier (2021) View citations (4) (2021)
4. To promote responsible trade through conceptual metaphors. Experimental result from fair trade offerings
   (Valoriser le commerce responsable par les métaphores conceptuelles Résultats expérimentaux sur les offres équitables)
   Post-Print, HAL

2020

5. Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France
   Post-Print, HAL
   See also Journal Article Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France, Review of Agricultural, Food and Environmental Studies, Institut National de la Recherche Agronomique (INRA) (2020) (2020)

2019

6. Definition, conceptualization and measurement of consumer-based retailer brand equity
   Post-Print, HAL View citations (13)
   See also Journal Article Definition, conceptualization and measurement of consumer-based retailer brand equity, Journal of Retailing and Consumer Services, Elsevier (2019) View citations (13) (2019)

2018

7. Les dimensions créatrices de valeur pour le distributeur
   Post-Print, HAL
8. Marketing du point de vente
   Post-Print, HAL
9. Retailing mix
   Post-Print, HAL

2013

10. The retailer brand equity in an omnichannel context
    Post-Print, HAL View citations (1)

2012

11. Retailer brand equity: an approach based on store image
    Post-Print, HAL
    Also in Post-Print, HAL (2012)

2011

12. How to Link Retail Brands to Retailer Profitability?
    Post-Print, HAL

Journal Articles

2024

1. Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication
   Journal of Business Research, 2024, 177, (C) View citations (1)
   See also Working Paper Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication, Post-Print (2024) View citations (1) (2024)

2021

2. Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption
   Journal of Business Research, 2021, 135, (C), 508-518 View citations (4)
   See also Working Paper Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption, Post-Print (2021) View citations (3) (2021)
3. Valoriser le commerce responsable par les métaphores conceptuelles. Résultats expérimentaux sur les offres équitables
   Revue française de gestion, 2021, N° 301, (8), 93-111

2020

4. Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France
   Review of Agricultural, Food and Environmental Studies, 2020, 101, (4)
   Also in Review of Agricultural, Food and Environmental Studies, 2020, 101, (4), 439-459 (2020)
   Review of Agricultural, Food and Environmental Studies, 2020, 101, (4), 439-459 (2020)
   See also Working Paper Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France, Post-Print (2020) (2020)

2019

5. Definition, conceptualization and measurement of consumer-based retailer brand equity
   Journal of Retailing and Consumer Services, 2019, 50, (C), 73-84 View citations (13)
   See also Working Paper Definition, conceptualization and measurement of consumer-based retailer brand equity, Post-Print (2019) View citations (13) (2019)