Details about Julien Troiville
Access statistics for papers by Julien Troiville.
Last updated 2024-11-08. Update your information in the RePEc Author Service.
Short-id: ptr256
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Working Papers
2024
- Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication
Post-Print, HAL View citations (2)
See also Journal Article Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication, Journal of Business Research, Elsevier (2024) View citations (2) (2024)
2022
- Modèles d'équations structurelles Partial Least Squares (PLS-SEM)
Post-Print, HAL View citations (5)
2021
- Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption
LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library View citations (3)
Also in Post-Print, HAL (2021) View citations (4)
See also Journal Article Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption, Journal of Business Research, Elsevier (2021) View citations (5) (2021)
- To promote responsible trade through conceptual metaphors. Experimental result from fair trade offerings
(Valoriser le commerce responsable par les métaphores conceptuelles Résultats expérimentaux sur les offres équitables)
Post-Print, HAL
2020
- Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France
Post-Print, HAL 
See also Journal Article Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France, Review of Agricultural, Food and Environmental Studies, Springer (2020) (2020)
2019
- Definition, conceptualization and measurement of consumer-based retailer brand equity
Post-Print, HAL View citations (13)
See also Journal Article Definition, conceptualization and measurement of consumer-based retailer brand equity, Journal of Retailing and Consumer Services, Elsevier (2019) View citations (13) (2019)
2018
- Les dimensions créatrices de valeur pour le distributeur
Post-Print, HAL
- Marketing du point de vente
Post-Print, HAL
- Retailing mix
Post-Print, HAL
2013
- The retailer brand equity in an omnichannel context
Post-Print, HAL View citations (1)
2012
- Retailer brand equity: an approach based on store image
Post-Print, HAL
Also in Post-Print, HAL (2012)
2011
- How to Link Retail Brands to Retailer Profitability?
Post-Print, HAL
Journal Articles
2024
- Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication
Journal of Business Research, 2024, 177, (C) View citations (2)
See also Working Paper Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication, Post-Print (2024) View citations (2) (2024)
2021
- Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption
Journal of Business Research, 2021, 135, (C), 508-518 View citations (5)
See also Working Paper Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption, LSE Research Online Documents on Economics (2021) View citations (3) (2021)
- Valoriser le commerce responsable par les métaphores conceptuelles. Résultats expérimentaux sur les offres équitables
Revue française de gestion, 2021, N° 301, (8), 93-111
2020
- Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France
Review of Agricultural, Food and Environmental Studies, 2020, 101, (4), 439-459 
Also in Review of Agricultural, Food and Environmental Studies, 2020, 101, (4), 439-459 (2020)  Review of Agricultural, Food and Environmental Studies, 2020, 101, (4) (2020) 
See also Working Paper Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France, Post-Print (2020) (2020)
2019
- Definition, conceptualization and measurement of consumer-based retailer brand equity
Journal of Retailing and Consumer Services, 2019, 50, (C), 73-84 View citations (13)
See also Working Paper Definition, conceptualization and measurement of consumer-based retailer brand equity, Post-Print (2019) View citations (13) (2019)
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