The retailer brand equity in an omnichannel context

Elodie Huré, Julien Troiville and Karine Picot-Coupey
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Elodie Huré: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business

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Keywords: retailer brand equity; touchpoints; cross-channel; omni-channel (search for similar items in EconPapers)
Date: 2013-09-16
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Published in 21st International Colloquium in Relationship Marketing (ICRM) - "Looking back-moving forward", Sep 2013, Rennes, France. CD proceedings

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00880636

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