Definition, conceptualization and measurement of consumer-based retailer brand equity

Julien Troiville, Joseph Franklin Hair () and Gérard Cliquet ()
Additional contact information
Joseph Franklin Hair: Cleverdon Chair of Business - Mitchell College of Business - USA - University of South Alabama
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: The objective of this research is to develop a measure of consumer-based retailer brand equity. The research process starts with the definition and the conceptualization of the construct and leads to the evaluation of the measure using confirmatory composite analysis. Results suggest retailer brand equity is a second-order reflective-formative construct with eight sub-dimensions that retailers can leverage to enhance the value offered to consumers and consequently to build brand equity. Relevant theoretical and methodological considerations are proposed for academics, and implications for practitioners are summarized to facilitate multiple comparisons and benchmarking strategies across outlets.

Keywords: Retailer's strategy; Store branding; RBE dimensions; Retailer brand equity (RBE); Consumers' experiences (search for similar items in EconPapers)
Date: 2019-09
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02265063
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

Published in Journal of retailing and consumer services, 2019, 50, pp.73-84. ⟨10.1016/j.jretconser.2019.04.022⟩

Downloads: (external link)
https://shs.hal.science/halshs-02265063/document (application/pdf)

Related works:
Journal Article: Definition, conceptualization and measurement of consumer-based retailer brand equity (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02265063

DOI: 10.1016/j.jretconser.2019.04.022

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().