Financial performance of store-within-store strategy in the french fashion industry

Paul Amadieu (), Karine Picot-Coupey and Jean-Laurent Viviani ()
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Paul Amadieu: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Keywords: financial performance; store-within-store strategy; french fashion industry (search for similar items in EconPapers)
Date: 2013-08-09
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Published in 2013 American Marketing Association (AMA) summer marketing educators conference, Aug 2013, Boston, United States. pp.427-437

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00880648

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