Influence d'un contexte de programme triste sur le processus de persuasion publicitaire chez des adultes jeunes et ages

Sophie Lacoste-Badie (), F. Malek and O. Droulers ()
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O. Droulers: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Date: 2013-04-11
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Published in Recherche et Applications en Marketing (French Edition), 2013, 28 (1), pp.5-26. ⟨10.1177/0767370112473024⟩

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Working Paper: Influence d'un contexte de programme triste sur le processus de persuasion publicitaire chez des adultes jeunes et âgés (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02532002

DOI: 10.1177/0767370112473024

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