Economic analysis of the 12th man: should the fans be paid?

Luc Arrondel, Jean-Pascal Gayant and Jean-François Laslier

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Abstract: The paper provides a theoretical sports league model to study the pricing of tickets. It considers the trade-off between maximizing match day revenues, through high prices, and maximizing the support of the most demonstrative fans, through low prices. These spectators, the "ultras" contribute to the competitive level of the club along with team-level talent, and therefore indirectly increase the number of victories, hence the revenue from TV rights. We model the role of effusive spectators and show that, in a non-cooperative Nash equilibrium, it may be optimal for the club to subsidize their presence in order to take full advantage of the 12th man effect.

Keywords: Sports Economics; Ticket pricing; TV rights; supporters (search for similar items in EconPapers)
Date: 2023
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03962599v2
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Citations: View citations in EconPapers (1)

Published in Sports Economics Review, 2023, 3, ⟨10.1016/j.serev.2023.100017⟩

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Working Paper: Economic analysis of the 12th man: should the fans be paid? (2023)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03962599

DOI: 10.1016/j.serev.2023.100017

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