STRATEGIC SCANNING AND LEARNING IN THE NEW COMPETITIVE LANDSCAPE – A LEARNING APPROACH

Anders Drejer ()
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Anders Drejer: Department of Organisation and Management, Aarhus School of Business, Postal: The Aarhus School of Business, Fuglesangs Allé 4, 8210 Aarhus V, Denmark, http://www.asb.dk/departments/mib/staff/academic/professors/adr.htm

No 2004-11, Working Papers from University of Aarhus, Aarhus School of Business, Department of Management

Abstract: In this paper we will attempt to throw new light on the increasingly relevant,

albeit not new, subject of strategic scanning by applying a learning

perspective to well-known theoretical approaches to strategic scanning and

issue management. The reason for doing so is quite simple – in hyper-competitive

markets, it has never before been more important to be able to scan

the environment and learn from the signals of the scanning system. At the

same time, theories of organizational learning have risen to prominence in

management research only relatively recently and, thus, many years after

strategic scanning was first discussed. The main contribution of the paper is

an analysis of three theoretical approaches to strategic scanning investigating

their potential for creating and securing organizational learning.

Keywords: Strategic planning; Organizational learning; Strategic management (search for similar items in EconPapers)
Pages: 32 pages
Date: 2004-01-03
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