Customer perception measures driving financial performance - theoretical and empirical work for a large decentralized banking group
Katerina Hellström (),
Johan Parmler () and
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Jan Eklöf: Center for Economic Statistics, Postal: Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm, Sweden
Katerina Hellström: Dept. of Accounting, Postal: Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm, Sweden
Aleksandra Malova: Saint Petersburg State University, Russia
No 2016:1, SSE Working Paper Series in Business Administration from Stockholm School of Economics
There are many references in literature to customer satisfaction and related non-financial measures driving the financial performance of a company. Here we report results of analysis in the North-European financial sector, mainly banking. Based on proposed financial and customer perceived KPIs, operational measures are devised and measured for the studied corporation on different levels from global-corporate to individual branches. In addition, possible extensions to other industries of this relationship are studied and briefly reported. The analysis is based on panel approach where cross-section and time-series observations are studied for major actors. The Arellano-Bond estimation technique is used throughout.
Keywords: Decentralized management; customer satisfaction; non-financial performance monitoring; service metrics (search for similar items in EconPapers)
Pages: 11 pages
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Persistent link: https://EconPapers.repec.org/RePEc:hhb:hastma:2016_001
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