The Globalization of Values A Comparison of the United States and the Kingdom of Jordan

Stephanie M. Noble () and Charles D. Schewe ()
Additional contact information
Stephanie M. Noble: Marketing School of Business Administration, Postal: The University of Mississippi University, MS 38677 , Phone: 662-915-5461 Fax: 662-915-5821
Charles D. Schewe: Marketing Isenberg School, Postal: Marketing Isenberg School of Management University of Massachusetts-Amherst Amherst, MA 01003

No 2003/2, Working Paper Series from Lund University, Institute of Economic Research

Abstract: Globalization is creating similar environments for younger consumers around the world. With younger individuals being socialized in more similar environments than their parents, the former should have more comparable values than the latter. The goal of the current study was to empirically test this argument. Based on data gathered from 120 subjects across two countries, the results support growing similarities in values between younger consumers in comparison to older consumers. These results suggest that marketers might be able to adopt standardized marketing practices with younger individuals, whereas standardization might not have been an option with their parents.

Keywords: Globalization; Values; Value Similarities; Standardization; Customization; Decisions; Kingdom of Jordan (search for similar items in EconPapers)
Pages: 17 pages
Date: 2004-06-17
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hhb:lufewp:2003_002

Access Statistics for this paper

More papers in Working Paper Series from Lund University, Institute of Economic Research Institutet för Ekonomisk Forskning, Box 7080, SE-220 07 LUND, Sweden. Contact information at EDIRC.
Bibliographic data for series maintained by Elsbeth Andersson ( this e-mail address is bad, please contact ).