A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu

Linda Thunstrom and Jonas Nordström

No 2012:30, Working Papers from Lund University, Department of Economics

Abstract: Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.

Keywords: healthy labeled meals; sales; field experiment (search for similar items in EconPapers)
JEL-codes: D22 D83 (search for similar items in EconPapers)
Pages: 11 pages
Date: 2012-10-28
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Working Paper: A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu (2012)
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