株式会社ローソン: 「お店」としてのコンビニから「企業」としてのコンビニへ, Business Case: LAWSON. Inc: A convenience store from "shop" to "company"

孝史 西村 and Takashi Nishimura

No 107, Working Paper Series from Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University

Abstract: 2002年5月に株式会社ローソンの社長となった新浪剛史氏は，矢継ぎ早に事業改革に乗り出す。就任当時の新浪社長に同社はどのように見えていたのか，また同社の置かれた競争環境はいかなるものであったのか。「おにぎり屋」というブランドを通じた基幹商品の開発，ナチュラルローソンやローソンストア100，ローソンプラスなど従来の青色のローソン以外での進出や，様々な業態との提携を成功させるには同社で働く従業員と組織の意識改革が欠かせない。社長就任から8年が経過した現在，組織変革プロセスを新浪氏と従業員のインタビューを交えて検討する。, In May, 2002, Mr. Takeshi NIINAMI became the President of LAWSON, INC. and soon started to change the company. This business case describes Mr. NIINAMI's situation, and circumstances outside the company. Through developing a new brand O-nigiri-ya, which is one of the main products of this company, gradually the employees' attitudes changed. At the same time, LAWSON has differed from competitors by developing new types of LAWSON, like Natural LAWSON, LAWSON Plus, LAWSON Store 100 and so on. 8 years have passed since he became the President. We discussed the process of the transformation of the company by interviewing Mr. NIINAMI and his employees.

Pages: 30 pages
Date: 2010-03
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