The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products

Sandra Rousseau and Liesbet Vranken ()

No 2011/04, Working Papers from Hogeschool-Universiteit Brussel, Faculteit Economie en Management

Abstract: Organic labels potentially play an important role in shaping consumer preferences for organic food products. Information implied by the presence of labels can be used by consumers to facilitate their consumption decisions. Therefore, we investigate the influence of the provision of objective information on the willingness-to-pay of consumers for labeled organic apples in Flanders (Belgium). Initially, we find that Flemish consumers are willing to pay a positive price premium of approximately 33 eurocent per kilogram for labeled organic apples. After the provision of information on the actual environmental and health effects of organic apple production, this price premium becomes even more pronounced and amounts to approximately 56 eurocent per kilogram.

Keywords: Organic food production; willingness-to-pay; choice experiment; apples (search for similar items in EconPapers)
Pages: 31 page
Date: 2011-05
New Economics Papers: this item is included in nep-agr, nep-cbe, nep-dcm and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Related works:
Working Paper: The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:hub:wpecon:201104

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