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Advertiser Pressure on Newspaper Journalists: A Survey

Dries De Smet () and Stijn Vanormelingen
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Dries De Smet: Center of Economic Studies and Licos Centre for Institutions and Economic Performance, K.U.Leuven and Centre for European Economic Research (ZEW), Mannheim

No 2011/37, Working Papers from Hogeschool-Universiteit Brussel, Faculteit Economie en Management

Abstract: We conduct a survey among Belgian newspaper journalists to check whether advertisers are putting pressure to steer newspaper content, either directly or indirectly and whether they succeed in doing so. The results indicate that 35 per cent of Belgian journalists are experiencing some pressure of advertisers. However, journalists can to a large extent withstand this pressure, especially if coming directly from advertisers.

Keywords: advertising; advertising pressure; media bias; survey; newspapers (search for similar items in EconPapers)
JEL-codes: L2 L82 M37 (search for similar items in EconPapers)
Pages: 1 page
Date: 2011-12
New Economics Papers: this item is included in nep-cul, nep-hme, nep-ind and nep-mkt
References: Add references at CitEc
Citations: View citations in EconPapers (2)

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