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Dynamic Formation of Willingness to Pay: An Empirical Specification and Test, The

Jay Corrigan (), Catherine Kling () and Jinhua Zhao ()

Center for Agricultural and Rural Development (CARD) Publications from Center for Agricultural and Rural Development (CARD) at Iowa State University

Abstract: In a static setting, willingness to pay for an environmental improvement is equal to compensating variation. However, in a dynamic setting characterized by uncertainty, irreversibility, and the potential for learning, willingness to pay may also contain an option value. In this paper, we incorporate the dynamic nature of the value formulation process into a study using a contingent valuation method, designed to measure the value local residents assign to a north-central Iowa lake. Our results show that willingness to pay is highly sensitive to the potential for future learning. Respondents offered the opportunity to delay their purchasing decisions until more information became available were willing to pay significantly less for improved water quality than those who faced a now-or-never decision. The results suggest that welfare analysts should take care to accurately represent the potential for future learning.

Keywords: Clear Lake; contingent valuation; water quality; willingness to pay. (search for similar items in EconPapers)
JEL-codes: Q26 C42 D60 (search for similar items in EconPapers)
Date: 2003-03
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Working Paper: The Dynamic Formation of Willingness to Pay: An Empirical Specification and Test (2006) Downloads
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