Language, Internet and Platform Competition: the case of Search Engine
Bruno Jullien () and
No 742, IDEI Working Papers from Institut d'Économie Industrielle (IDEI), Toulouse
The World Wide Web was originally a totally English-based medium due to its US origin. Although the presence of other languages has steadily risen, content in English is still dominant, which raises a natural question of how bilingualism of con- sumers of a home country affects production of web content in the home language and domestic welfare? In this paper, we address this question by studying how bilingual- ism affects competition between a foreign search engine and a domestic one within a small country and thereby production of home language content. We ?nd that bilingualism unambiguously softens platform competition, which in turn can induce a reduction in home language content and in home country?s welfare. In particular, it is possible that content in the foreign language crowds out so much content in the home language that consumers enjoy less content when they are bilingual than when they are monolingual.
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
http://idei.fr/sites/default/files/medias/doc/wp/2012/wp_idei_742.pdf Full text (application/pdf)
Working Paper: Language, Internet and Platform Competition: the case of Search Engine (2012)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ide:wpaper:26164
Access Statistics for this paper
More papers in IDEI Working Papers from Institut d'Économie Industrielle (IDEI), Toulouse Contact information at EDIRC.
Bibliographic data for series maintained by ().