Identifying the effect of persuasion

Sung Jae Jun and Sokbae (Simon) Lee

No CWP19/18, CeMMAP working papers from Centre for Microdata Methods and Practice, Institute for Fiscal Studies

Abstract: We set up an econometric model of persuasion and study identification of key parameters under various scenarios of data availability. We find that a commonly used measure of persuasion does not estimate the persuasion rate of any population in general. We provide formal identification results, recommend several new parameters to estimate, and discuss their interpretation. We revisit two strands of the empirical literature on persuasion to show that the persuasive effect is highly heterogeneous and studies based on binary instruments provide limited information about the average persuasion rate in a heterogeneous population.

Keywords: Communication; Media; Persuasion; Partial Identification; Treatment Effects (search for similar items in EconPapers)
JEL-codes: C21 D72 L82 (search for similar items in EconPapers)
Date: 2018-03-19
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.ifs.org.uk/uploads/CWP191818.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (https://www.ifs.org.uk/uploads/CWP191818.pdf [302 Found]--> https://ifs.org.uk/uploads/CWP191818.pdf)

Related works:
Journal Article: Identifying the Effect of Persuasion (2023)
Working Paper: Identifying the Effect of Persuasion (2022)
Working Paper: Identifying the effect of persuasion (2022)
Working Paper: Identifying the effect of persuasion (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ifs:cemmap:19/18

Ordering information: This working paper can be ordered from
The Institute for Fiscal Studies 7 Ridgmount Street LONDON WC1E 7AE

Access Statistics for this paper

More papers in CeMMAP working papers from Centre for Microdata Methods and Practice, Institute for Fiscal Studies The Institute for Fiscal Studies 7 Ridgmount Street LONDON WC1E 7AE. Contact information at EDIRC.
Bibliographic data for series maintained by Emma Hyman ().