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Lift and shift: the effect of fundraising interventions in charity space and time

Sarah Smith, Kimberley Scharf () and Mark Ottoni-Wilhelm
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Kimberley Scharf: Institute for Fiscal Studies and University of Warwick
Mark Ottoni-Wilhelm: Institute for Fiscal Studies

No W17/20, IFS Working Papers from Institute for Fiscal Studies

Abstract: Fundraising interventions may lift donations and/or shift their composition and timing, making it important to study their effect across charity space and time. We find that major fundraising appeals lift total donations, but surprisingly shift donations to other charities across time. To explain this, we develop a two-period model with two sources of warm glow that relates donation responses to underlying preference parameters. A dynamic framework, combined with rich data, provides opportunities to identify substitutability/complementarity in warm glow. The observed pattern is possible only if the two sources of warm glow are substitutes and warm glow is intertemporally substitutable.

Keywords: Warm glow; donations; substitution; intertemporal substitution (search for similar items in EconPapers)
JEL-codes: H41 D12 D64 (search for similar items in EconPapers)
Date: 2017-10-04
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Related works:
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017) Downloads
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017) Downloads
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017) Downloads
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017) Downloads
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