Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time

Sarah Smith, Kimberley Scharf and Mark Wilhelm

No 12338, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: Fundraising interventions may lift donations and/or shift their composition and timing, making it important to study their effect across charity space and time. We find that major fundraising appeals lift total donations, but surprisingly shift donations to other charities across time. To explain this, we develop a two-period model with two sources of warm glow that relates donation responses to underlying preference parameters. A dynamic framework, combined with rich data, provides opportunities to identify substitutability/complementarity in warm glow. The observed pattern is possible only if the two sources of warm glow are substitutes and warm glow is intertemporally substitutable.

Keywords: Warm glow; Substitution; Intertemporal substitution; Donations (search for similar items in EconPapers)
JEL-codes: D12 D64 H41 (search for similar items in EconPapers)
Date: 2017-09
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (34)

Downloads: (external link)
https://cepr.org/publications/DP12338 (application/pdf)
CEPR Discussion Papers are free to download for our researchers, subscribers and members. If you fall into one of these categories but have trouble downloading our papers, please contact us at subscribers@cepr.org

Related works:
Journal Article: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2022)
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017)
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017)
Working Paper: Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time (2017)
Working Paper: Lift and shift: the effect of fundraising interventions in charity space and time (2017)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cpr:ceprdp:12338

Ordering information: This working paper can be ordered from
https://cepr.org/publications/DP12338

Access Statistics for this paper

More papers in CEPR Discussion Papers from C.E.P.R. Discussion Papers Centre for Economic Policy Research, 33 Great Sutton Street, London EC1V 0DX.
Bibliographic data for series maintained by ().