Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal
Jacopo Bonan (),
Olivier Dagnelie (),
Philippe Lemay-Boucher and
Michel Tenikue ()
No 2012-03, LISER Working Paper Series from LISER
In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.
Keywords: community based health insurance scheme; Randomized control trials; Africa; Senegal (search for similar items in EconPapers)
JEL-codes: C93 O17 (search for similar items in EconPapers)
Pages: 28 pages
New Economics Papers: this item is included in nep-afr, nep-ias and nep-mfd
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Working Paper: Is it all about Money? A Randomized Evaluation of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:irs:cepswp:2012-03
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