Is it all about Money? A Randomized Evaluation of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal

Jacopo Bonan, Olivier Dagnelie (), Philippe LeMay-Boucher () and Michel Tenikue ()

No 216, Working Papers from University of Milano-Bicocca, Department of Economics

Abstract: In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.

Keywords: Community based health insurance scheme; Randomized control trials; Africa; Senegal (search for similar items in EconPapers)
JEL-codes: C93 I13 O17 (search for similar items in EconPapers)
Pages: 38 pages
Date: 2012-01, Revised 2012-01
New Economics Papers: this item is included in nep-afr, nep-hea, nep-ias and nep-mfd
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://repec.dems.unimib.it/repec/pdf/mibwpaper216.pdf First version, 2012 (application/pdf)

Related works:
Working Paper: Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal (2012)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mib:wpaper:216

Access Statistics for this paper

More papers in Working Papers from University of Milano-Bicocca, Department of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Matteo Pelagatti ().