Experimental Methods in Consumer Preference Studies

John Fox, Dermot Hayes, Jason Shogren and James B. Kliebenstein

ISU General Staff Papers from Iowa State University, Department of Economics

Abstract: Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.

Date: 1996-07-01
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Related works:
Journal Article: EXPERIMENTAL METHODS IN CONSUMER PREFERENCE STUDIES (1996)
Working Paper: Experimental Methods in Consumer Preference Studies (1996)
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Persistent link: https://EconPapers.repec.org/RePEc:isu:genstf:199607010700001007

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