EXPERIMENTAL METHODS IN CONSUMER PREFERENCE STUDIES

John Fox, Dermot Hayes, Jason Shogren and James B. Kliebenstein

Journal of Food Distribution Research, 1996, vol. 27, issue 2, 7

Abstract: Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1996
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Citations: View citations in EconPapers (14)

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Related works:
Working Paper: Experimental in Environmental Economics (2003)
Journal Article: Experts and activists: how information affects the demand for food irradiation (2002)
Working Paper: Experts and Activists: How Information Affects the Demand for Food Irradiation (2002)
Working Paper: Experimental Methods in Consumer Preference Studies (1996)
Working Paper: Experimental Methods in Consumer Preference Studies (1996)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27070

DOI: 10.22004/ag.econ.27070

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