EconPapers    
Economics at your fingertips  
 

Measuring Customer Discrimination: Evidence from the Professional Cricket League in India

Pramod Sur and Masaru Sasaki ()
Additional contact information
Masaru Sasaki: Osaka University

No 11319, IZA Discussion Papers from Institute for the Study of Labor (IZA)

Abstract: Research in the field of customer discrimination has received relatively little attention even if the theory of discrimination suggests that customer discrimination may exist in the long run whereas employer and employee discrimination may not. This paper examines customer discrimination considering a unique dataset from the most popular sports industry in India, i.e., cricket. Relying on Playing XI vote in the Indian Premier League (IPL), we analyze whether supporters have a different personal preference towards players based on their location of origin and religion. In contrast to the often-heated rhetoric surrounding discrimination, the often-unfounded assertions surrounding diversity, and the previous literature, we overall do not find any discrimination in voting. Our overall findings suggest that supporters treat players equally irrespective of nationality, place of origin or religious background while selecting their favorite players. However, our results also suggest that examining discrimination by controlling for proxy productivity characteristics may produce bias results as certain included or excluded characteristics may be systematically different. Our findings further suggest that political conflict may lead to customer discrimination. And finally, in line with Heckman's (1998) argument, our results suggest that customer discrimination may exist on the margin.

Keywords: customer discrimination; professional sports; cricket; India (search for similar items in EconPapers)
JEL-codes: Z22 J71 L83 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-spo
Date: 2018-02
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://ftp.iza.org/dp11319.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iza:izadps:dp11319

Ordering information: This working paper can be ordered from
IZA, Margard Ody, P.O. Box 7240, D-53072 Bonn, Germany

Access Statistics for this paper

More papers in IZA Discussion Papers from Institute for the Study of Labor (IZA) IZA, P.O. Box 7240, D-53072 Bonn, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Mark Fallak ().

 
Page updated 2019-04-14
Handle: RePEc:iza:izadps:dp11319