Promoting Breast Cancer Screening Take-Ups with Zero Cost: Evidence from an Experiment on Formatting Invitation Letters in Italy

Marco Bertoni, Luca Corazzini and Silvana Robone

No 12193, IZA Discussion Papers from IZA Network @ LISER

Abstract: We ran a randomized field experiment to ascertain whether a costless manipulation of the informational content (restricted or enhanced information) and the framing (gain or loss framing) of the invitation letter to the breast cancer screening program in Messina, Italy, affects the take-up rate. We show that giving enhanced loss-framed information about the risks of not having a mammography increases the take-up. This manipulation is especially effective among subjects with lower baseline take-ups – those living farther away from the screening site, residing in municipalities with low education, or with no recent screening experience – contributing to reduce socio-economic inequalities in screening. When we investigate the mechanisms behind our findings, we show that subjects exposed to our proposed manipulation are also less likely to postpone the appointment, signaling enhanced awareness about the risks related with delayed participation.

Keywords: information provision; framing; breast cancer screening; randomized field experiment (search for similar items in EconPapers)
JEL-codes: C93 H51 I11 I18 (search for similar items in EconPapers)
Pages: 48 pages
Date: 2019-03
New Economics Papers: this item is included in nep-eur, nep-exp and nep-hea
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published - published in: American Journal of Health Economics, 2020, 6 (3), 372-409.

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Persistent link: https://EconPapers.repec.org/RePEc:iza:izadps:dp12193

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