Motivating Job Seekers: A Field Experiment

Bart Cockx (), Johan Egebark (), Greet Van Hoye (), Emilie Videnord () and Vikström, Johan ()
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Bart Cockx: Ghent University
Johan Egebark: Swedish Public Employment Agency
Greet Van Hoye: Ghent University
Emilie Videnord: Swedish Public Employment Agency
Vikström, Johan: IFAU and Uppsala University

No 18812, IZA Discussion Papers from IZA Network @ LISER

Abstract: Reduced motivation over the unemployment spell may contribute to declining job-finding rates. We report findings from a low-cost digital intervention that uses motivational emails to enhance job seekers' search effort. Using a randomized controlled trial that included 200,720 newly unemployed job seekers in Sweden, we evaluate both supportive messages aimed at encouraging inner motivation, and controlling messages focused on internal and external pressure. The messages increased compliance with mandatory activity reporting, indicating a clear first-stage behavioral response. However, this behavioral change did not translate in more effective job search as both types of emails caused a moderate but significant reduction in search effort and job finding. The supportive messages reduced the number of job applications and showed weakly negative job-finding effects, particularly among men. The controlling messages slightly backfired for job seekers who report strong autonomous motivation at the onset of unemployment. These findings underscore the challenges of motivating job seekers to actively search for jobs and suggest that low-cost digital interventions, in isolation, are inadequate and may even be counterproductive.

Keywords: autonomous and controlled motivation; job search; supportive and controlling; large-scale RCT; low-cost intervention; field experiment; backfiring; self-determination theory (search for similar items in EconPapers)
JEL-codes: A12 D01 D91 J64 J68 (search for similar items in EconPapers)
Date: 2026-07
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