Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination

Roland Helm

No 06/2004, Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) from Friedrich Schiller University of Jena, School of of Economics and Business Administration

Abstract: In this article, the relevance of factors that are thought to influence the success of different institutional forms like subsidiaries, equity or contractual joint ventures or direct exports in foreign markets, will briefly be discussed. A theoretical framework will be built using several theoretical approaches. This framework is tested as a whole using data collected at the level of strategic business units. The data include indicators of success in foreign markets. The results indicate that market commitment and competitive advantages have a strong and positive impact on success in foreign markets. The influence of market variables on the extent of market commitment is greater than that of company variables.

Keywords: International marketing; export market entry; joint venture; market success (search for similar items in EconPapers)
Date: 2004-03
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Published as "Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination", in: International Journal of Globalisation and Small Business, Vol. 1, No. 1 2004, S. 58-78.

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Persistent link: https://EconPapers.repec.org/RePEc:jen:jenasw:2004-06

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