Details about Roland Helm

Access statistics for papers by Roland Helm.

Last updated 2019-02-03. Update your information in the RePEc Author Service.

Short-id: phe346

Working Papers

2013

1. Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
   University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics

2012

2. Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung
   University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics

2011

3. Costumer reactions to real out-of-stocks
   University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics View citations (3)
4. The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
   University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics

2010

5. Acceptance of new products and brands by older consumers
   Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
6. Offline- versus Online Multiplikator: Eine kritische Betrachtung des klassischen Meinungsführerkonzepts
   Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration

2009

7. Seniorenmarketing - Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
   Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
8. The Impact of Evaluation Context on Attribute Processing and Attitude Formation: The Example of Comparative Advertising
   Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration

2008

9. Analysis and Evaluation of Moderator Effects in Regression Models - State of Art, Alternatives and Empirical Example
   Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
10. Determinants of spin-offs' long term success - a causal model
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
11. Identification of unacceptable attribute levels for preference measurement: An empirical comparison of different methods
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
12. Optimal Stimulation Level Theory and Exploratory Consumer Behavior: An Analysis of Underlying Structures across Product Categories
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
13. Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration

2007

14. Contractual design of contract R&D: state-of-the-art of empirical research
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
15. EVAS - A New Method for the Customer-oriented Selection of an Evoked-Set based Attribute-Set for Preference Measurement
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
16. Innovation and market characteristics and success of new research-based spin-off products
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
17. International Orientation, Marketing Mix and the Performance of International Firms: an Emprical Analysis
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
18. Licensing as a Commercialisation Strategy for German Biotechnology Firms
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
19. Product Launch and Increase in Sales through Free Product-Premiums - Moderating Effects of Value and Product-Premium Fit in the Dual Mediation Model
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration
20. Zur Berücksichtigung von Unsicherheit bei der Präferenzmessung - Anmerkungen zum Beitrag "Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen"
    Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!), Friedrich Schiller University Jena, School of Economics and Business Administration

2006

21. Bestimmung der Innovationskraft von Unternehmen: Einschätzung der Eignung verschiedener Kennzahlen
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
22. Determinanten des Beziehungserfolgs bei der Beschaffung auf elektronischen Märkten
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
23. Implications from Cue Utilization Theory and Signalling Theory for Firm Reputation and the Marketing of New Products
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
    See also Journal Article Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products, International Journal of Product Development, Inderscience Enterprises Ltd (2007) View citations (5) (2007)
24. Moderating Effects within the Elaboration Likelihood Model of Information Processing
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
25. Nutzung von Eigenschaftsarten im Rahmen der Präferenzanalyse - Eine Meta-Studie, Diskussion und Empfehlungen
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
26. Seniorenmarketing: Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
27. Vertragliche Gestaltung der Auftrags-F&E: Zur Reichweite der empirischen Forschung
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration

2005

28. New Firms from Research-based Spin-offs
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
29. Out-of-Stocks im Handel: Einflussfaktoren und Kundenreaktionsmuster
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
30. Wissensmanagement - Ein Überblick zum Stand der empirischen Forschung
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
31. Zum Aufbau von Vertrauen in interaktiven Entscheidungsprozessen
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration

2004

32. A Comparative Empirical Study on Common Methods for Measuring Preferences
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
    See also Journal Article A comparative empirical study on common methods for measuring preferences, International Journal of Management and Decision Making, Inderscience Enterprises Ltd (2008) (2008)
33. Compensation Preferences of R&D-Suppliers - Some Empirical Results
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
34. Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
35. Innovative Spin-offs aus der Forschung als neue Unternehmen - Zum Stand der empirischen Forschung
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
36. Interaktion und Information in der Anbieter-Nachfrager-Beziehung: Voraussetzungen, Konsequenzen und Implikationen der zentralen und peripheren Informationsverarbeitung
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
37. Kundenkarten als Kundenbindungsinstrument des Handels
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration

2003

38. Ausmaß und Zusammensetzung der Vergütung des Aufsichtsrats mittelständischer, nicht börsennotierter Aktiengesellschaften: Eine empirische Bestandsaufnahme vor dem Hintergrund der Corporate Governance-Diskussion
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
39. Controlling Contractual Exchange Risks in R&D-Interfirm-Cooperation: An Empirical Study
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
    See also Journal Article Controlling contractual exchange risks in R&D interfirm cooperation: an empirical study, Research Policy, Elsevier (2004) View citations (9) (2004)
40. Die Wissens-Scorecard als Basis eines anwendungsorientierten Ansatzes des Wissensmanagement
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
41. Empirical Evaluation of Preference Elicitation Techniques from Marketing and Decision Analysis
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
42. Informationslücken im Entscheidungsprozess und Marktinformationen: Fehlerquellen in empirischen Studien und Konsequenzen für die Ableitung von Entscheidungen
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
43. Intangible Ressourcen, strategische Ziele und Management interner Wissenspotenziale
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
44. Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung - Eine empirische Evaluierung des Nutzens für Mandanten
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration
45. Wissensmanagement und Kundenbeziehungen in internationalen Dienstleistungsunternehmen
    Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration

Journal Articles

2019

1. Determinants of moral hazard in research and development supply relations: Empirical results beyond the agency‐theory explanation
   Managerial and Decision Economics, 2019, 40, (1), 64-78

2018

2. ORGANISATIONAL CAPABILITIES FOR TECHNOLOGY TRANSFER: A STUDY OF R&D-INTENSIVE FIRMS IN GERMANY
   International Journal of Innovation Management (ijim), 2018, 22, (04), 1-31 View citations (5)
3. Pricing Decisions in International Industrial Markets ¨C The Link between Standardization at Market Entry, Pricing Capability, and Price Reactions
   Business and Management Studies, 2018, 4, (3), 26-43
4. Towards a better understanding of performance measurements: the case of research-based spin-offs
   Review of Managerial Science, 2018, 12, (1), 135-166 View citations (1)

2017

5. Gazelles versus Mice: understanding their characteristics and the specifics of growth as a performance measure for research-based spin-offs
   International Journal of Entrepreneurship and Innovation Management, 2017, 21, (4/5), 343-365 View citations (2)

2016

6. A customer-based approach for selecting attributes and levels for preference measurement and new product development
   International Journal of Product Development, 2016, 21, (4), 233-266 View citations (1)
7. An institutional perspective of public policy and network effects in the renewable energy industry: enablers or disablers of entrepreneurial behaviour and innovation?
   Entrepreneurship & Regional Development, 2016, 28, (1-2), 126-156 View citations (14)

2014

8. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
   International Business Review, 2014, 23, (2), 418-428 View citations (13)

2013

9. Measurement of competitive advantages and market attractiveness for strategic controlling
   Metrika: International Journal for Theoretical and Applied Statistics, 2013, 24, (1), 53-75 View citations (6)
10. Spin-offs from public R%D organisations
    International Journal of Business and Globalisation, 2013, 11, (3), 217-242 View citations (1)

2012

11. International orientation, marketing mix, and the performance of international German 'mittelstand' companies
    International Journal of Business and Globalisation, 2012, 8, (3), 293-315 View citations (1)
12. Internationalisation strategies of multinationals in Germany and the People's Republic of China - a comparison
    International Journal of Business and Globalisation, 2012, 8, (2), 171-186

2011

13. Licencing as a commercialisation strategy under different institutional contexts: a comparative empirical analysis of German and Chinese biotechnology firms
    International Journal of Business and Globalisation, 2011, 7, (2), 131-151 View citations (1)
14. Soft starters, research boutiques and product-oriented firms: different business models for spin-off companies
    International Journal of Entrepreneurship and Small Business, 2011, 12, (4), 479-498 View citations (4)
15. Using warm-up stages before measuring preferences for innovative products
    International Journal of Product Development, 2011, 15, (4), 227-248

2010

16. Innovation as mediator between entrepreneurial orientation and spin-off venture performance
    International Journal of Entrepreneurship and Small Business, 2010, 11, (4), 472-491 View citations (6)

2009

17. Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
    Review of Managerial Science, 2009, 3, (1), 41-73 View citations (10)

2008

18. A comparative empirical study on common methods for measuring preferences
    International Journal of Management and Decision Making, 2008, 9, (3), 242-265
    See also Working Paper A Comparative Empirical Study on Common Methods for Measuring Preferences, Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) (2004) (2004)

2007

19. Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products
    International Journal of Product Development, 2007, 4, (3/4), 396-411 View citations (5)
    See also Working Paper Implications from Cue Utilization Theory and Signalling Theory for Firm Reputation and the Marketing of New Products, Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) (2006) (2006)
20. Success of research-based spin-offs. State-of-the-art and guidelines for further research
    Review of Managerial Science, 2007, 1, (3), 237-270 View citations (33)

2005

21. Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison
    European Journal of Operational Research, 2005, 164, (3), 760-777 View citations (20)

2004

22. Controlling contractual exchange risks in R&D interfirm cooperation: an empirical study
    Research Policy, 2004, 33, (8), 1103-1122 View citations (9)
    See also Working Paper Controlling Contractual Exchange Risks in R&D-Interfirm-Cooperation: An Empirical Study, Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) (2003) (2003)
23. Market commitment, export market entry strategy and success: conceptual framework and empirical examination
    International Journal of Globalisation and Small Business, 2004, 1, (1), 58-78 View citations (1)
24. Measuring customer preferences in new product development: comparing compositional and decompositional methods
    International Journal of Product Development, 2004, 1, (1), 12-29 View citations (5)