EVAS - A New Method for the Customer-oriented Selection of an Evoked-Set based Attribute-Set for Preference Measurement

Michael Steiner and Roland Helm

No 12/2007, Jena Research Papers in Business and Economics - Working and Discussion Papers (Expired!) from Friedrich Schiller University Jena, School of Economics and Business Administration

Abstract: The definition of an attribute-set for preference measurement is still a unsolved problem since all common methods only concentrate on the attributes but are not applicable to reveal the relevant attribute-levels. We therefore propose a new method called "EVAS" (Evoked-set Based Attribute Selection). Next we conducted an empirical comparison with two common methods; the results show that applying the new method increases the transferability of the results to real buying decisions.

Keywords: preference measurement; evoked-set; attributes; attribute-levels; segmentation (search for similar items in EconPapers)
Date: 2007-07-09
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Persistent link: https://EconPapers.repec.org/RePEc:jen:jenjbe:2007-12

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