Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories

Roland Helm and Sebastian Landschulze ()

Review of Managerial Science, 2009, vol. 3, issue 1, 73 pages

Keywords: Optimal stimulation theory; Consumer behaviour; Exploratory consumer behaviour; Adoption; New products; M31 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (10)

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DOI: 10.1007/s11846-009-0024-7

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