The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations

Roland Helm and Michael Moeller

No 457, University of Regensburg Working Papers in Business, Economics and Management Information Systems from University of Regensburg, Department of Economics

JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2011-06-20
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