Food quality awareness: cases from shrimp producers in Thailand and vegetable producers in Vietnam

Aya Suzuki and Vu Nam ()

No 569, IDE Discussion Papers from Institute of Developing Economies, Japan External Trade Organization(JETRO)

Abstract: The high number of import rejections of food commodities suggests that producers in exporting countries are not complying with established standards. To understand why this is the case, we explore the behavior of producers and consumers in developing countries. First, we examine the successful transformation of production practices adopted by shrimp producers in Thailand. In support of the dramatic change in practices, we observe an important role played by the public sector in providing a means to visualize chemical residues and to control processes upstream of the supply chain via a registration system and a traceability system called Movement Document. Furthermore, very active information sharing by the private sector contributes to the dissemination of useful technical and market information among producers. We also examine the knowledge and perceptions of consumers with respect to food safety in Vietnam. We find that consumers in Hanoi and Ho Chi Minh City behave differently toward the third-party certification VietGAP, probably owing to differences in the history of market mechanisms between the two cities.

Keywords: Food industry; Quality control; Production management; Consumers; Agriculture; Food Standards Compliance; Traceability; Aquaculture; Social Network; Good Agricultural Practice (search for similar items in EconPapers)
JEL-codes: D12 L15 O13 O19 (search for similar items in EconPapers)
Date: 2016-03-01
New Economics Papers: this item is included in nep-agr and nep-sea
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Citations: View citations in EconPapers (3)

Published in IDE Discussion Paper = IDE Discussion Paper, No. 569. 2016-03-01

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