Reputation and Certification in Online Shops
Franz Hackl (),
Agnes Kügler () and
Rudolf Winter-Ebmer ()
No 2011-16, Economics working papers from Department of Economics, Johannes Kepler University Linz, Austria
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than feedback-based reputation. This result is important for markets where the market-maker must deal with issues of asymmetric information concerning the quality of goods and services in the market.
Keywords: online markets; search engines; signaling; certification; reputation (search for similar items in EconPapers)
JEL-codes: C23 D21 D81 L15 (search for similar items in EconPapers)
Pages: 23 pages
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Working Paper: Reputation and Certification in Online Shops (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:jku:econwp:2011_16
Access Statistics for this paper
More papers in Economics working papers from Department of Economics, Johannes Kepler University Linz, Austria Contact information at EDIRC.
Bibliographic data for series maintained by René Böheim ().