Exclusive Contracts and Multihoming Agents in Two-sided Markets
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Fuyuki Saruta: Faculty of Commerce, Doshisha University and Junior Research Fellow, Research Institute for Economics & Business Administration (RIEB), Kobe University, JAPAN
No DP2022-26, Discussion Paper Series from Research Institute for Economics & Business Administration, Kobe University
We investigate a two-sided market model in which two platforms compete for sellers and buyers who can participate in multiple platforms (multihoming), and one of the two platforms can make exclusive contracts with sellers. The platform faces a trade-off when it enters into exclusivity agreements with sellers, which gives it an advantage when competing for buyers but reduces its revenue from the seller side. In addition, we expect that the existence of multihoming buyers weakens the platform’s incentive to have an exclusive contract with sellers. Even when buyers can multihome, does a platform have an incentive to make exclusive contracts with sellers? If so, how does exclusive dealing affect social welfare? We obtain the following results. First, in equilibrium, the platform makes exclusive contracts with all sellers or not at all. It offers exclusive contracts to all sellers if the revenue from the buyer side is expected to be somewhat higher than the revenue from the seller side; if sellers' network externality on buyers is sufficiently large (small), it chooses fully exclusive dealing (nonexclusive dealing). Second, exclusive dealing is preferable (detrimental) to social welfare when the network externality is sufficiently large (small). Exclusive dealing encourages the multihoming of buyers, which allows agents to have more interactions on one platform and prompts more buyers to obtain stand-alone benefits from multiple platforms.
Keywords: Matching; Exclusive contracts; Two-sided markets; Multihoming; Platform competition (search for similar items in EconPapers)
JEL-codes: D43 D62 L13 L14 (search for similar items in EconPapers)
Pages: 28 pages
New Economics Papers: this item is included in nep-com, nep-cta, nep-mic, nep-pay and nep-reg
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